Apple iPhone 5C is now official, released in Cupertino event. Apple will ship the colored iPhone on 20th September. What is Apple really target through iPhone 5C?
The higher cost itself that stops wider marketing approach of iPhone. The high end aluminum body of iPhone make it costlier. To provide a cheap model of iPhone Apple replaces the aluminum body with polycarbonate plastic, that’s how iPhone 5C was born.
What is Apple really target through iPhone 5C
The top mobile manufactures like Samsung, LG and HTC provides smartphones in different color model as the uses plastic body. By using poly carbonate plastic body within iPhone 5C, Apple can provide more color options for this phone. Thus Apple could built a real compete zone with manufactures like Samsung and HTC.
The cheap iPhone 5C also help the Company to addressing bargaining market like China. It is thinks to be iPhone experience in affordable budget will welcomes by Chinese market. That is what is Apple really target through iPhone 5C, a broader marketing approach.
Features of Apple iPhone 5C
The budget based iPhone 5C uses polycarbonate body instead of aluminium one. The iPhone 5C will available in five different colors, white, pink, yellow, blue and green. The cheap iPhone have 4 inch retina display with resolutions 1136*640px, 326ppi pixel density. 5C phone will available in 16GB and 32GB model.
The A6 processor in one which provide faster processing for iPhone 5C. The colored iPhone will runs on iOS7 operating system, will have support of iTunes radio, improved Siri, new control center, photo application..Etc. Upon the camera specifications of 5C have 8 megapixel iSight camera, support full HD video recording and panorama.
The built in Lithium-Ion battery provides 250 hours of standby time and 10 hours of 3G talk time. The 16GB and 32GB model of iPhone 5C will available at the rate of $99 and $199 respectively in contract base. Apple will ship cheap iPhone from 20th September onwards.